Step 1: First things first…understanding your niche, your site, & your potential!
Keyword Research
An in-depth keyword analysis is performed to understand how people are searching for your products and services. This will also dictate the language we will want to use throughout the site, including meta tags, headings and site copy. We currently use 3 independent sources to determine:
How they are searching for your products/services
Which keyword phrases drive the most traffic
Geographic/Local Keywords
Longtail Keywords
Seasonal Trends
Related Keywords
*All keyword research reports will be provided for future use.
Baseline Ranking Report
After performing the Keyword Research, we take the top 50 terms and create a report showing where your website ranks for these terms across the major search engines (Google/Yahoo!/Bing). This will help to gain an understanding of where you are, and what terms we should target.
Backlink Analysis
One of the most important factors to ranking organically, we'll provide you with an analysis of your back links and give you some tips on where to get some good juicy ones!
Step 2: Now that we have a good idea of your situation, we can go ahead and start making some changes!!
For the top 10 pages of your site, we will create & implement:
Meta Tags - Titles and Descriptions
Page Headings -- H1's, H2's, H3's etc.
Internal Linking -- Header, Footer, Side Nav and Site Copy
External Linking -- Yep…linking out is good!
*We'll also provide a review of your site copy, including recommendations for keyword usage.