The Ten Marketing Books You Must Read
The Tipping Point: How Little Things Can Make A Big Difference
Malcolm Gladwell Malcolm Gladwell offers readers a groundbreaking analysis of how trends spark and take hold - helping initiate paradigm shifts in fields ranging from marketing to public health. This book provides sociological insights on how word-of-mouth works, and how the smallest things can trigger an epidemic of change in human behavior.
The 22 Immutable Laws of Branding
Al Ries, Laura Ries An easy-to-digest strategy book by the Ries father-daughter tandem that highlights, through keen insights and company profiles, the skills needed to keep a brand alive. The authors suggest that in today's cluttered information society, a singular and powerful brand image can pave the way for the consumer to make a purchase decision.
The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life
Faith Popcorn Marketing consultant Faith Popcorn, "America's most highly regarded trends forecaster, here discusses how new marketing techniques emerge, the ways to chart the future's impact on one's business, and how to capitalize on the newest trends. This book will stimulate all kinds of businessmen into planning for the future.
Purple Cow: Transform Your Business by Being Remarkable
Seth Godin In this book, marketing guru Seth Godin writes how companies, in today's fast-paced and highly competitive business environment, can create a successful product or service that is worth making a remark about. He also describes ways through which companies can reach out to consumers who are most likely to buy their product or service.
Influence: The Psychology of Persuasion
Robert Cialdini Robert Cialdini breaks the mold with a book that is essential for those who want to understand the psychological foundations of marketing. While marketers will read this book with a focus on persuasion tactics of marketing and sales organizations, the principles that the author describes apply to situations that go beyond the board room.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
W. Chan Kim, Renee Mauborgne This is a thought-provoking book that presents strategic out-of-the-box thinking, challenging companies to find expanding, competitor-free markets and inspiring all kinds of entrepreneurs with a precise action plan. Explained here is the concept of "Blue Ocean" - that which represents the untapped market space which innovative companies can navigate.
Raving Fans: A Revolutionary Approach to Customer Service
Ken Blanchard, Sheldon Bowles Told in a narrative form with a simple parable, this informative fun-to-read, and common-sense book talks about how companies can offer exemplary customer service in order to create raving fans - that is, customers who are so happy with a company that they would praise its actions to anyone who would listen. Perfect for managers who want to get that competitive edge in the area of customer service.
Crossing the Chasm
Geoffrey Moore Moore explores and expands Everett Rogers' diffusion of innovations model to show how this has made a significant and lasting impact on high-technology entrepreneurship. In this book, companies are offered time-tested insights into the common problems - or "chasms" - that software companies face. A classic marketing book with a technology twist, this is widely accepted as the bible for bringing hi-tech products to progressively larger markets.
Kotler on Marketing: How to Create, Win, and Dominate Markets
Philip Kotler Modern marketing authority Philip Kotler here encapsulates the positive models of successful marketing, giving readers expert insights into various success strategies, no matter one's industry. This book also poses challenges and opportunities on hyper competition, globalization, and the Internet - making the book a treasury of cutting-edge marketing strategies and tactics for the 21st century.
Buzz Marketing: Get People to Talk About Your Stuff
Mark Hughes In this book, Mark Hughes extols the virtues of attracting publicity and fueling widespread word-of-mouth. Concisely outlining creative ways to capture consumers' attention, this book should enable companies to place their product or service in the forefront of their target buyers' minds.
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