Podcast: Word of Mouth Marketing with Andy Sernovitz
The Biz Web Coach talks about Word of Mouth Marketing with Andy Sernovitz. Who is Andy?Whenever there's been an innovation in marketing, Andy Sernovitz has been there. A 18-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do better marketing. Andy teaches Word of Mouth Marketing at Northwestern, taught Entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. GasPedal, his consulting company, advises great brands like TiVo, Dell, Ralph Lauren, Sprint, and Kimberly-Clark. He created the Word of Mouth Marketing Association around the latest revolutions in blogs, buzz, and word of mouth. Before that, in the dot-com days, he ran the Association for Interactive Marketing. Andy writes an amazing newsletter and blog called "Damn, I Wish I'd Thought of That" and is author of the hit book "Word of Mouth Marketing: How Smart Companies Get People Talking." Andy holds degrees in Marketing from the Wharton School of Business and in Political Science from the University of Pennsylvania.
| 
Feature Articles
