What's your brand? What's your tagline? Do you know how your brand affects your customers? Are you even really sure what the definition of a brand is?

These are all questions that can be answered in this podcast by Rocky Cipriano, author of Branding Insights for Small Businesses.

Some questions I asked Rocky on the call:

* What do you think is missing from the small business branding conversation

today?

* What branding mistakes do you see small businesses making?

* A logo is more than a brand...what does it mean to have a brand?

And much more!