This is a great interview with personal branding expert, and friend of mine, Dan Schwabel about how entrepreneurs NEED social media.

Dan Schawbel, a leading expert in social networking and a Gen-Y branding expert, explains what business owners need to know about the trend.

As Dan says, "Conversations are happening and they'll happen with or without you; your choice is whether to participate or ignore this technological tidal wave."

If you're not using social media yet, why not? Let's get you going.