This is a wonderful article about how influence the masses. Read it in full here.

As you get involved in the business world, you learn about the Platinum Rule: Treat people the way they want to be treated. This is the next level of communication and requires some intuition, people reading and adapting. While it may be slightly uncomfortable at times, when you follow this rule and really treat people according to their preferred communication code instead of your own, you'll gain influence as you instantly build rapport.

Now I'll give you the edge by introducing you to the Diamond Rule: Engage people through participation, getting them to interact with you. Listen to what their real needs, wants and desires are instead of providing a one-size-fits-all solution, which we all know never works.

Once your audience, prospects and clients begin interacting with you, you'll gain their trust, devotion and loyalty. And you'll leave your competitors scratching their heads, wondering how you're able to attract millions of raving fans so easily.

Treat people/customers, the way YOU want to be treated. Are you doing this? It really does work. You have to like your customers first.

Then, and only then, can you begin to gain trust with your customers, which leads to loyalty. Then you can create fans.

Please, understand this and use it in your business today.